When a person registers to your direct mail list or newsletter, you should get in touch with them on a regular basis right from the moment that they opt-in to your direct mail list. With the use of an auto-responder, this allows you to send an instantaneous thank you message for their subscription together with any freebies that you have promised in exchange for their sign-up. After which, you can now follow-up at a prearranged schedule of sending free web mails or newsletters to your customers and potential clients.
When looking for an auto-responder, be certain to select one that provides outstanding customer support with no extra charge. Also, you must choose an auto-responder that has is already established or famous for providing quick support for questions and other concerns. Do not forget that transferring your direct mail list to another provider is sometimes difficult to do since you need to re-opt-in all of your subscribers when you change providers. Choosing the right option for the first time is vital to your online business.