Social networking sites like Facebook and Twitter are offering businesses with innovative ways to market their products and services to existing and upcoming customers.
But as companies rush to “adding friends” and “tweet” their way towards the consumers’ minds, is e-mail marketing being defeated by social media marketing?
Business experts say no and claim that sending free web email continues to be strong with businesses and consumers.
“E-mail is still the central hub for how people want information to be pushed to them,” said Karen Talavera, digital marketing expert and president of Synchronicity Marketing in Lake Worth.
In accordance with Forrester Research, 90 % of online Americans presently use email as a means of communication. By 2014, it predicts there will be 153 million active email users nationwide, up from 145 million in 2009.
In November, Gregory Drew, proprietor of Boca Powerhouse fitness center, sent a free 7-day promotional exercise offer to 4,134 women in the Boca Raton area. He used a geographically targeted email marketing system via a local company known as CityTwist.
The email campaign cost him about $250, but his revenue was $10,400 – the worth of 26 new memberships.
By 2014, consumers are predicted to receive an average of more than 9,000 free web mails annually in their inboxes. Investing on e-mail marketing is also estimated to climb to $2 billion that year, up from $1.2 billion in 2009.
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